609-385-1234 info@jillysocnj.com

A message from the Levchuk family:

With a heavy heart, we have decided as a family that we are no longer going to continue operating the $1 Store into 2020. This will be our last year. Since 1996 the $1 Store has been servicing the community and our visitors with thousands of products selling for $1. Due to the raise in cost of goods, labor and other costs, we have determined that the store is no longer sustainable to today’s environment as a $1 Store. Unlike most other stores, the $1 Store was able to stay steady on the $1 price and did not raise its price in over 25 years on any of the items. What a salute to JiLLy for making that happen!

Although this decision is a good one, it does not come easy.  We as a family have taken a lot of pride in the store and have made lots of meaningful relationships with vendors and customers alike. Folks have made our store part of their vacation and have looked forward to seeing us each year. We thank everyone for allowing us the opportunity to run a successful family business for this many years.

We have decided that effective immediately, we will be selling ALL items 2 for $1 while supplies last. Food and Drink items will remain $1 each.

We look forward to our future endeavors at this location and know exciting things are to come. Thank you again for your continued support!

Best Bargins on the Ocean City, NJ Boardwalk

Where 1 Dollar Really Means 1 Dollar.

Make Your Dollar Holler

Welcome to the ultimate bargain hunt! Located at the center of the Boardwalk at the entrance of Playland’s Castaway Cove, JiLLy’s $1 Store is the only shop in Ocean City, NJ where every item is literally $1. Browse an incredible selection of candy, soda, snacks, jewelry, accessories and beach gear. You’ll also find batteries, souvenirs and household products you may need while vacationing. Treat your kids to an entire cart full of toys and spend far less than you would in any other gift shop. Come explore the neatest, cleanest, largest selection of merchandise in town. Just bring a $1.


1048 Boardwalk, OCNJ

Phone: (609) 385-1234 x4
Email: info@jillysocnj.com


Saturday & Sunday 10am – 4pm

Due to the nature of our business, hours are subject to change based on weather and crowd size without notice. We ask that you call us directly to verify our openings 609-385-1234. Thanks for understanding. 

JiLLy’s is committed to opening every day that we possibly can. We take great pride in knowing that if people are on the boardwalk, we are open to service them.  Even in the winter season, JiLLy’s stays open. We love meeting new customers in the summer, but also look forward to seeing our local customers in the shoulder seasons. Please see individual store hours below. NOTE… Because we are so weather dependent, you can always give us a call at 609-385-1234 to make sure we are open or send us a message on Facebook . Our hours vary based on weather and crowd.

The Gift That Keeps On Giving

Purchase Gift Cards here.


EAT              HOURS
PLAY            FAQ
SHOP           PARKING


Location: 1168 Boardwalk, OCNJ